It is the highest rated series to air on Nickelodeon as well as the most profitable property for Paramount Consumer Products, having generated over $13 billion in merchandising revenue as of 2019.

Being the fifth-longest-running American animated series, its high popularity has made it a media franchise. The series chronicles the adventures of the title character and his aquatic friends in the fictional underwater city of Bikini Bottom. SpongeBob SquarePants (or simply SpongeBob) is an American animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon.